At Dscoop Edge Rockies, HP unveiled new AI-driven software and press innovations designed to help commercial Print Service Providers (PSPs) grow through simplified operations, higher productivity, and greater control across increasingly complex production environments. 

“As digital print scales to meet new demands, our customers are no longer buying presses alone. They’re investing in outcomes: predictable productivity and speed at scale,” said Haim Levit, Senior Vice President and Division President, HP Industrial Print. “At Dscoop Edge Rockies, we’re showing how our commitment to Nonstop Digital Printing delivers those outcomes by connecting press innovation, intelligent workflows, and AI-driven reliability across the entire production lifecycle.”

Commercial Print & Labels Production

HP has strengthened its long-standing commitment to the A3 mid-range commercial print market with the launch of the HP Indigo 7K+ Digital Press. Built on the 7X00 platform, with over 2,200 presses installed worldwide and a proven track record, the new press delivers enhanced cost efficiency, versatility, and operational simplicity by aligning with HP’s broader vision for nonstop digital printing.

The new HP Indigo 7K+ addresses mid-range customers’ needs for higher automation and operational simplicity, along with better economics and flexible print mode options, to support both high-margin specialty applications and cost-efficient everyday jobs. 

The HP Indigo 7K+ incorporates on-press automation and AI tools that streamline manual processes and can enable more efficient, data-driven decision-making. Plus, the new ECO Print Mode provides a cost-efficient four-color option that uses thinner layers of ink, ideal for text-heavy or less image-sensitive jobs.

Additionally, HP introduced the HP Indigo 120K Value Pack, available to HP Indigo 100K customers. The value pack was installed in tens of presses across NA and EMEA, proving a great value on production parameters such as increased uptime, reliability, and consistent delivery through streamlined hardware and software enhancements.

HP also marked the 100th installation of the HP Indigo 200K Digital Press, underscoring strong global momentum in digital labels and flexible packaging. The milestone highlights accelerating demand for agile, short-run, and multi-SKU production models that reduce lead times and support sustainable packaging strategies.

Print-Focused AMRs

As part of the Nonstop Digital Printing vision, HP Indigo expanded its portfolio with the addition of the industry’s most comprehensive, print-focused Automated Mobile Robots (AMRs), through an extended collaboration with MoviĜo Robotics.

HP will sell and fully support these AMRs directly, enabling true end-to-end automation across the entire production floor. 

The strengthened portfolio includes AMRs designed for B2 pallets of HP Indigo Commercial sheet-fed presses, as well as postal pallets, carts, and racks. It also introduces the new Sharko 5 RT, purpose-built for web presses across HP Indigo Labels and Packaging and HP PageWide roll transport environments.

Workflow Enhancements

HP continues to expand HP Site Flow with enhancements including Ultimate Impostrip integration, expanded support for orders up to 1,000 line items processed end-to-end, a new operating-times calendar to improve SLA accuracy, a simplified Site Flow Power-up model to shorten onboarding, and expanded mobile capabilities.

During Dscoop, HP is also announcing its collaboration with GoMake, a cloud-native, AI-assisted quotation and production management solution for small and mid-sized PSPs and converters. 

GoMake automatically defines optimal production plans, improves cost accuracy, and accelerates customer response times. Integrated via HP’s open APIs, it streamlines job submission and real-time data collection, helping PSPs win more orders and improve margins.

HP is also accelerating brand-to-PSP connectivity with updates to HP Brand Centre. The platform enables standardized yet flexible integrations that align with each brand and PSP’s existing systems, including product definitions, SKUs, file formats, and workflow rules.