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Company will demonstrate how its robotics, AI, machine vision, and RFID portfolio helps drive visibility and productivity for the frontline.
May 15, 2025
By: DAVID SAVASTANO
Editor, Ink World Magazine
Zebra Technologies announced that it is presenting its newest solutions to advance intelligent automation across manufacturing and warehouse operations. Zebra’s portfolio was showcased at Automate 2025 on May 12-15 at Detroit’s Huntington Place. “Visibility is the first step to transformation, and the adoption of AI and intelligent automation enables manufacturers and warehouse leaders to leverage data more effectively to identify, react, and prioritize problems and projects, delivering new efficiencies for maximum impact,” said Andy Zosel, SVP and GM, intelligent automation, Zebra Technologies. “Zebra empowers the frontline with solutions that increase productivity and throughput to an unprecedented level.” One solution designed to drive frontline productivity is Zebra‘s new Aurora VGR Assistant, a software add-on tool for Zebra’s Aurora Design Assistant software. It simplifies the configuration and deployment of vision-guided robotics (VGR) tasks with leading collaborative robotics solutions. Zebra Symmetry Fulfillment is the latest comprehensive AMR-assisted-picking solution utilizing Zebra Connect Fulfillment AMRs, wearable technologies, software, and analytics designed to increase productivity and reduce costs in warehouse operations. At Automate, Zebra is also highlighting the AltiZ 4200 3D profile sensor, which is built to deliver tight fields of view in a compact form factor along with ultra-high resolution. It features significantly more data points per profile and faster capture speeds to address challenging inspection tasks with quality assurance in electronics and automotive manufacturing applications. In addition, Photoneo, now part of Zebra Technologies, is presenting its MotionCam-3D (Blue), an advanced 3D VGR solution in the Zebra booth. The MotionCam-3D (Blue) delivers breakthrough improvements in key 3D sensing capabilities, leveraging Photoneo’s Bin Picking software for robot guidance to enable precise picking of metal parts at various depths in a more efficient and accurate way. Mounted on a robotic arm in hand-eye position, the MotionCam-3D (Blue) provides superior scanning performance through virtually unlimited multi-angle scans. As the arm moves, the sensor captures a continuous, high-fidelity 3D data stream to build complete scene models in real time. Automate visitors can also experience Zebra’s RFID interactive demo, which tracks customer orders from incoming goods at the receiving bay to the outbound shipments dock. This solution showcases how frontline workers can save time and deliver more accurate counts through inventory audit and order picking with Zebra’s MC3390xR, a best-in-class, long-range, Android-based RFID reader, along with the picklist verification process via Zebra’s FXR90 ultra-rugged RFID reader. The adoption of AI-driven strategies and solutions such as machine vision, RFID and AMRs to automate essential business-critical workflows will lead to significant improvements in visibility and data integration across applications, optimizing quality and enhancing frontline performance.
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