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Eight distinguished awards recognize the design quality of Zebra’s devices.
May 27, 2025
By: DAVID SAVASTANO
Editor, Ink World Magazine
Zebra Technologies Corporation announces that it has won six Red Dot awards in the 2025 Product Design category and two iF Design awards. Now in its 70th year, the coveted Red Dot distinction is an internationally recognized seal of outstanding design quality, while the annual iF Design Award is organized by the world’s oldest independent design organization, iF International Forum Design GmbH. The Red Dot design awards honored the outstanding design of Zebra’s WT6400 wearable computer, KC50 and TD50 kiosk systems, ET60W/ET65W rugged Android enterprise tablets, and the MP72 multi-plane scanner/scale. The RS2100 wearable scanner and the PS30 personal shopper device were recognized with both the Red Dot design award and the iF Design award. “These award wins demonstrate the talent and passion of our Zebra designers for meeting the needs of customers and associates,” said James Morley-Smith, head of customer experience design, Zebra Technologies. “Frontline workers value well designed technology because it enhances the user experience with improved efficiency and reliability, ultimately leading to better real-time decision-making every day.” According to the Zebra’s latest Warehouse Vision Study, 89% of warehouse associates feel more valued when provided with technology tools and automation. Meanwhile, Zebra’s latest Global Shopper Study indicates 85% of retail associates and decision-makers agree that stores which leverage retail technology and mobile devices attract and retain more associates. Here are some of the benefits of Zebra’s award-winning solutions: • The WT6400 wearable computer brings a new level of comfort, flexibility and ease of use to frontline workers picking orders, sorting goods, and managing inventory. • The KC50’s modular kiosk solution and the TD50 companion touch display meet a wide variety of self-service, assisted checkout and display needs across industries. • The ET60W and ET65W rugged Android enterprise tablets connect and support frontline workers in performing in the most rugged environments. • The MP72 multi-plane scanner/scale’s computer vision helps minimize shrink which frees associates to do higher-priority tasks. • The RS2100 wearable scanner revolutionizes warehouse operations with its palm-free design, allowing unrestricted hand movement. • The PS30 Personal Shopper Series offers shoppers a seamless self-scan-and-go experience, blending online and in-store interactions for a personalized shopping journey.
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