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Lenovo brings Tech World to CES 2026 with the theme ‘Smarter AI for All’
August 12, 2025
By: David Savastano
Editor
The Consumer Technology Association (CTA)® announces Yuanqing Yang, chairman and CEO, Lenovo as a keynote speaker at CES® 2026.
Lenovo will take its flagship event, Tech World, to CES, where global business gets done. Having Lenovo Tech World at CES puts decision-makers, partners, and media all in one place. For the past decade, Tech World has been Lenovo’s platform to unveil new technologies, products, and solutions.
The event at Sphere, which will showcase content created exclusively for Lenovo by Sphere Studios, Sphere’s in-house immersive content studio, marks the second consecutive year that a CES keynote will be delivered at the cutting-edge venue.
Tech World comes as Lenovo and Sphere enter a multi-year global partnership, making Lenovo an Official Technology Partner of Sphere Studios.
Tech World @ CES will explore how Lenovo is defining the future through the fusion of AI, devices, infrastructure, and services. As a global technology partner for both Formula 1® and the FIFA World Cup 26™, the audience will see not only how Lenovo innovation will help individuals and businesses, but also how the company plans to use AI and its full portfolio of technologies to change the game for sports fans in the years to come.
“Over the past decade, Tech World has become Lenovo’s key platform to reveal our vision, showcase our innovation, and launch our most exciting products, solutions, and partnerships,” says Yang. “Now, set against the backdrop of CES 2026, we’ll give the audience an exclusive look at how our technology has revolutionized F1, unveil our plans for the first-ever AI-powered FIFA World Cup next summer, and create a hyper-personalized agent-native experience for individuals while unleashing Lenovo Hybrid AI Advantage for enterprise customers.”
Under Yang’s leadership, Lenovo has grown from the world’s #1 PC manufacturer to a US$69 billion global technology powerhouse serving millions of customers every day in 180 markets and manufacturing in 11 markets across five continents.
“We’re thrilled to welcome Lenovo and Yuanqing Yang to the CES keynote stage. CES is where innovators show up, and I look forward to seeing his vision for the technology solving big global challenges come to life at the incredible Sphere,” said Gary Shapiro, CEO and vice chair, CTA.
At CES 2025, Delta used Sphere’s immersive capabilities, including its haptic seats, to create a multi-sensory experience for more than 8,000 attendees.
“Having the first-ever CES keynote at Sphere was a huge highlight of our 2025 show,” says Kinsey Fabrizio, president, CTA. “We look forward to experiencing how Lenovo will use Sphere to showcase how tech powers all industries.”
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