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The company marks 70 years with a streamlined name and unified platform built for scale, innovation, and performance.
March 17, 2026
By: Rachel Klemovitch
Assistant Editor
Wikoff unveiled a new brand identity and corporate logo. Formally retiring “Color” from its name reflects its evolution into a broader provider of advanced technologies, performance solutions, and technical services for the graphic arts and printing industries.
This announcement coincides with the company’s 70th anniversary and marks a milestone in a multiyear enterprise transformation focused on operational alignment, technology modernization, and scalable growth.
The shift from Wikoff Color underscores the company’s expansion beyond traditional ink manufacturing into a comprehensive portfolio that includes advanced coatings, digital technologies, technical services, and prepress graphics.
Anchored in the brand platform “Beyond Color,” the new identity reflects Wikoff’s broader role in supporting every stage of the graphics and printing workflow.
“As we mark 70 years of partnership and progress, we are building on our legacy while continuing to meet the changing needs of our customers,” said Mark Lewis, CEO of Wikoff. “Through a more unified operating model and expanded capabilities, we are positioned to deliver innovative, customized solutions with deeper expertise and greater value to the markets we serve.”
Wikoff is strengthening its operating model to align teams and capabilities, enhance technical Execution, and enable faster, more consistent service for customers worldwide. The transformation positions the company to accelerate innovation, deepen customer partnerships, and deliver measurable performance improvements.
The new mark features a multifaceted, origami-inspired icon symbolizing precision, movement, and craftsmanship—reflecting both Wikoff’s technical expertise and its evolution as a modern, enterprise- scale organization.
A redesigned website launches alongside the rebrand, enhancing digital engagement with streamlined navigation, advanced search functionality, and an expanded product finder to help customers more easily identify solutions and access technical expertise.
Implementation of the new identity will begin in 2026 and continue in phases across products, facilities, signage, and digital platforms.
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