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Revenue growth of 9% is expected in 2025 compared to 2024, as R&D and innovation drive optimism amid market uncertainty.
February 26, 2025
By: DAVID SAVASTANO
Editor, Ink World Magazine
The OE-A released the results of its most recent OE-A Business Climate Survey during the LOPEC press conference on Feb. 26, 2025 in Munich. The outlook for the flexible, organic and printed electronics industry has weakened compared to previous surveys. Growth expectations for 2025 have dropped significantly, with association members now forecasting a 9% increase in revenues – down from the 17% growth expected in the previous survey. “While flexible and printed electronics companies are approaching 2025 with caution, there is evident confidence in long-term growth, particularly in key end-user industries such as consumer electronics, automotive and healthcare,” said Dr. Alain Schumacher, OE-A chairman and CTO of IEE in Luxembourg. “Although the growth forecast for 2025 has softened, companies are taking a strategic approach, emphasizing innovation and long-term investment to overcome economic uncertainties. This forward-looking mindset is reflected in a more optimistic outlook for 2026, with projected growth rebounding to 13%,” Schumacher added. The bi-annual OE-A Business Climate Survey gathers insights from OE-A members across the value chain, including R&D institutes, material suppliers, manufacturers and end users. It provides qualitative data on industry trends, sales growth and market outlook, providing a snapshot of the current state and future direction of the industry. The survey is conducted by OE-A, an international working group within VDMA. The international political and economic situation, particularly the crisis in the automotive industry, and the impact of the new administration in the US prevent better results. More uncertainties are caused by the pending formation of the government in Germany. In the survey, 51% of respondents said they planned to reduce investment in production over the next six months, a significant change from 37% in September. In terms of employment, 89% of members plan to hold current staffing levels, and 10% plan to increase their workforce. An encouraging trend is that 60% of respondents are looking to increase their R&D efforts, up from the previous period. This cautious approach reflects the industry’s adaptation to changing market conditions, as companies prioritize efficiency and long-term stability while managing potential risks in the current economic environment.
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