The OE-A, an international working group within the VDMA, released the results of its biannual survey recently. The survey reveals different trends: while just under 60% of companies anticipate industry growth this year, this figure was significantly higher at 77% in the previous survey in spring.

The industry expects sales growth of 7% for 2025, which is a slight decline compared to the previous survey in February 2025 (9%). Expectations for order intake are also lower than in the spring survey.

“The results of our business climate survey show that the printed electronics industry remains on track, even though the conditions are challenging. We see a mixed but overall stable and positive picture. Companies are acting cautiously, investing specifically in research and development, and retaining their employees. Despite the turbulent situation caused by wars and US tariff policy, the industry is looking ahead,” says Dr. Klaus Hecker, managing director of the OE-A.

“The current survey results highlight pressure to adjust, investments in production are only being increased very cautiously, with 54% of companies stating that they are scaling back their investments in production,” adds Hecker. “The consequences of the geopolitical situation and the crisis in the automotive industry are also reflected in the results.”

Sales Growth of 14% for 2026

For 2026, the industry has more positive expectations, with a sales forecast of +14%, which has even increased slightly compared to the beginning of the year. Further encouraging signs include improved employment prospects.

The survey finds that 30% of companies plan to increase their workforce in the coming months — up from 10% in February. The remaining 70% expect stable employee numbers. Research and development is also developing positively: 74% of the companies surveyed want to further expand their R&D activities, which is a significant increase compared to the last survey.

“This clear commitment to innovation underscores our industry’s determination to strengthen competitiveness and adapt to changing market conditions,” says Hecker. “By investing specifically in research and development, companies are setting the course for further product innovation and long-term growth. This innovative strength will be on impressive display at productronica next month and at LOPEC 2026.”