On the occasion of its 25th anniversary, Infineon Technologies AG is launching a globally integrated campaign to highlight the economic and societal significance of semiconductor technology and of the company as a driver of decarbonization and digitalization.

The anniversary campaign’s central message is that the products and solutions made by Infineon are important to each and every one of us on a daily basis. The substantive core of the campaign is the emotional testimonial series “Matters to me.”

“Our IPO on 13 March 2000 was a courageous step on the way to becoming a leading global technology company. Today we can look back on an unbelievable story of growth,” says Andreas Urschitz, chief marketing officer and member of the Management Board. “Our innovative strength, our quality demands and the will to continuously develop the company are decisive factors in our success. Our products and solutions let us help shape the transition from fossil technologies to climate-neutral technologies and make a better future possible. This is another aspect we want our campaign to emphasize.”

“We want our communications work to fundamentally increase awareness and highlight the significance of our semiconductor technologies and of Infineon itself among the general public. Our corporate anniversary is of course an important occasion to do just that,” says Florian Martens, chief communications officer. “Our campaign addresses our target groups around the world in an emotional manner. Involving the employees also strengthens the sense of identification with the company.”

As part of the central motto “Matters to me”, testimonials from customers, employees, end-users and others document the significance that semiconductors from Infineon have for them. This includes technical aspects, but also highly personal insights.