Flexible Electronics News

DuPont Unveils Brand Identity for Qnity, Future Electronics Spin-Off

Qnity branding symbolizes the power of innovation and partnership.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

DuPont unveiled the branding of Qnity, the planned independent Electronics public company that will be created through the intended spin-off of its Electronics business.

As a pure-play electronics materials company, Qnity will be one of the largest and broadest solutions providers to the semiconductor and electronics industries, enabling advanced computing, smart technologies and connectivity. Qnity (pronounced cue-ni-tee) is inspired by ‘Q’, the symbol for electrical charge, and ‘unity’.

“Qnity’s logo and graphic identity reinforces the innovation and partnership that our global team harnesses to make tomorrow’s technologies possible,” said Meg Miller, head of communications for DuPont’s Electronics business. “The distinctive Q is evocative of the power icon on electronic devices, while the logo mark, designed as a flexible network radiating from a central chip like core, captures how we bring together people, companies and technologies to enable advanced computing and advanced connectivity.”

“For more than 50 years we’ve worked closely with industry leaders to power amazing advances in the electronics field,” said Jon Kemp, DuPont Electronics business president and CEO-elect of Qnity. “Next generation technology requires next generation solutions, and with our bold new identity we are primed to deliver the next leap forward.”

Qnity will be powered by more than 10,000 employees serving advanced electronics customers in more than 80 countries. A microsite with further information on the Qnity brand can be found at www.qnityelectronics.com.

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