Brilliant Group and Terra Firma, a DKSH company, announced today that the companies have entered into a partnership that will allow Terra Firma to sell Brilliant Group’s industry-leading fluorescent and phosphorescent pigments.

The agreement brings together Brilliant Group’s fluorescent technology – used in a wide range of applications including paints, coatings, inks and plastics – and Terra Firma’s extensive, expert sales and service coverage of the U.S.

“We are pleased to join forces with Terra Firma to provide more localized support to our customers and realize the growing demand for our products,” said Darren Bianchi, founder and CEO of Brilliant Group.

“We are really excited and see this as a great fit. We continue to see growth in demand for Brilliant’s fluorescent solutions as more companies want brightly colored products and packaging that pops. 

“For manufacturers to use fluorescent pigments successfully, they need effective support not only from Brilliant but from also from our channel partners,” Bianchi added. “We know from our long and successful experience with Northspec/Terra Firma in Canada, that our customers in the Terra Firma US territory will benefit from the expanded local support they provide.

“Our main goal at Brilliant is to make buying fluorescent pigments simple,” Bianchi noted. “By joining forces with Terra Firma, we can enhance our customers’ procurement process all the way through sampling, evaluation, technical support and local inventory planning, to ensure their long term success.”

Terra Firma’s industrial customer base will now have convenient access to a complete portfolio of fluorescent and phosphorescent pigment products. Pigment buyers will also be able to tap into Brilliant Group’s deep application expertise that is known to be one of the best in the fluorescent industry.

“We are very excited to expand our partnership with Brilliant Group in the United States,” added Patrick Kelly, EVP of principal development at Terra Firma. “We have represented Brilliant Group in Canada for many years. We are confident that the synergies between our market coverage and service, and the excellent range of products in Brilliant’s pigment portfolio, will greatly benefit our U.S. customer base and will grow and expand on our already successful partnership in the marketplace.”