Zebra Technologies announced that Italian menswear retailer Boggi Milano has modernized their stores and elevated the customer experience with RFID solutions from Zebra Technologies.

The brand prioritizes innovation, sustainability, and quality, including omnichannel one-to-one shopping experiences that meet and exceed customer expectations. Its Zebra solution is fully functional in 105 of 130 Boggi Milano-owned stores worldwide.

Boggi Milano worked with Zebra to implement an RFID solution to track goods leaving and entering stores in Italy and worldwide. This is enabled by technology from SAIT, a Zebra Premier Solution Partner that uses blockchain to serialize and report on each RFID tag associated with a product. Several other Zebra partners collaborated to support the project, including Patrizio Buda, a Zebra Registered Alliance Partner.

Zebra ZD621R RFID label printers and RFD40 UHF Standard sleds were paired with TC2 series mobile computers, enabling frontline workers to print, attach, and track RFID-labeled inventory. Devices are managed through a single cloud-based dashboard using Zebra’s VisibilityIQ Foresight software.

“Thanks to Zebra’s solution, workers are more precise and face a simpler workload, freeing them from time-consuming and repetitive manual procedures, such as scanning each individual item and inventory checks,” said Luigi Barra, Chief Supply Chain Officer, Boggi Milano. “This transformation improves efficiency and makes operators’ work more agile and less burdensome, creating a more productive and satisfying environment.”

Mark Thomson, Director, Retail Industry Solutions EMEA, Zebra Technologies, said, “With Zebra’s AI-powered Modern Store framework, Boggi Milano’s AI system now has highly accurate asset visibility data, work has been made better every day for store associates, and the groundwork has been laid for future investments which will further elevate customer experiences.”