New data released by Avery Dennison, a global leader in materials science and digital identification solutions, reveals that two-thirds (67%) of retailers still manage their food inventory manually. 

Published ahead of the UN’s International Day of Zero Waste (March 30, 2026), the findings highlight how limited inventory accuracy and control are contributing to record levels of meat waste. 

According to research conducted for Avery Dennison’s Making the Invisible Visible report, a quarter (24%) of retailers said that they are struggling to keep up with a growing appetite for meat, fueled in part by high-protein diet trends, which is limiting progress on food waste reduction. Meanwhile, 30% said shoppers’ reluctance to purchase meat close to its expiration date is compounding the challenge.

Almost three-in-four (72%) industry leaders say managing meat-related waste is their biggest operational challenge. This comes as retailers are working in an increasingly volatile economic environment, with 74% saying inflation is making it harder to forecast meat demand. This intensifies the risk of over-ordering, missed markdown opportunities, and avoidable waste.

Walmart recently partnered with Avery Dennison to pioneer a first-of-its-kind sensor technology that brings RFID-enabled labels to the meat department. 

Julie Vargas, vice president and general manager of Enterprise Intelligent Labels Growth, Avery Dennison, says: “Modernizing inventory management is one of the most immediate levers retailers can pull to help reduce both financial losses and the environmental impact of food waste. Consumer health trends like the boom in protein can put pressure on retailers to pivot assortments quickly, often without clear visibility of how long demand will last, resulting in over-ordering and preventable waste.”

By using Avery Dennison’s RFID solutions in meat, along with bakery and the deli department, Walmart associates can track inventory faster and more accurately, making sure products stay stocked and ready when customers want them. 

With digital use-by dates right at their fingertips, associates can also rotate products more efficiently and make smarter markdown decisions, helping cut down on unsold food.

Economic modeling predicts that meat waste will cost retailers $94 billion globally this year, rising to $103 billion annually by 2030. Economists found meat waste to be the most costly category in the grocery supply chain, ahead of produce (fresh fruit and vegetables) and bakery items at $88 billion and $67 billion, respectively.

Vargas added, “But by giving food items a digital footprint and supporting human decision-making with real-time item-level inventory intelligence, retailers can shift from reactive to proactive waste management. Businesses will find it easier to reclaim value that would otherwise be lost. Technology is able to turn uncertainty into actionable insight, enabling teams to anticipate demand, intervene earlier, and protect both margin and supply chain resilience.”

If current trends continue, economists found that the cumulative cost of food waste from 2025 to 2030 is expected to reach $3.4 trillion, coinciding with the 2030 deadline for the UN’s Sustainable Development Goal 12.3, which aims to halve global food waste. 

Despite this goal, the report uncovered that over a quarter (27%) of leaders said that they would not meet the 2030 deadline. One in 10 has put projects to halve food waste on hold altogether.