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As counterfeiting rises and regulation tightens, NFC-enabled labels evolve from niche innovation to essential infrastructure across markets.
May 22, 2026
By: Steve Katz
Associate Editor
Across the pharmaceutical industry, a convergence of regulatory pressure, globalized supply chains, and rising counterfeiting activity is forcing companies to rethink the role of packaging. The result is a fundamental shift: labels and cartons are no longer just identifiers — they are becoming active participants in product authentication, data integrity, and patient safety. Recent enforcement actions highlight the urgency. As part of Interpol’s Operation Pangea XVII, more than 50 million ill...
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