Heidelberger Druckmaschinen AG (HEIDELBERG) drew a positive conclusion from its participation in Expoprint & Converflexo Latin America 2026, which took place from March 24 to 28 in São Paulo, Brazil. 

With an order volume of over 30 million euros generated at the trade show, the event’s success exceeded expectations. 

Overall, order intake in the region—and particularly in Brazil—continues to rise, offering significant growth potential for the company.

Expoprint, which, with nearly 50,000 visitors, ranks among the most significant events in the printing and packaging industry on the Latin American continent, offered HEIDELBERG an ideal platform to further tap into the growth region of Latin America.

Nearly 80% of the deals closed were with customers from Brazil alone. A key growth driver in Brazil, as well as across the entire Latin American region, is packaging printing, with demand continuously fueled by rising prosperity, urbanization, and the trend toward more sustainable, paper-based solutions. 

Printing companies’ increasing demands for automated, integrated, and efficient production processes resulted in numerous orders for the HEIDELBERG end-to-end solutions. 

“Latin America is a strategic growth region for HEIDELBERG, and we are actively tapping into its potential. Expoprint has impressively demonstrated the high level of trust our customers place in our integrated end-to-end solutions,” says Dr. David Schmedding, Chief Technology and Sales Officer at HEIDELBERG. “We will continue to expand our presence in Brazil and the region to provide optimal support to customers across the entire value chain.”

With its strong showing at Expoprint, HEIDELBERG is making a significant statement in the Latin American market. 

The next presentation will follow in May at Expográfica in Mexico, where the company – as a packaging system integrator, together with its partner the Marbach Group – will once again showcase integrated solutions for packaging printing.