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CES 2026 Audit Shows 4% Growth in Participation in Las Vegas

Media, policymakers, and investor participation grow as interest surges in AI, robotics, and marketing & advertising.

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By: Rachel Klemovitch

Assistant Editor

The Consumer Technology Association (CTA) announces independently audited data for CES 2026, the world’s most powerful tech event, revealing growth in attendance to 148,392 participants. 

The audit reaffirms CES as the place where the global tech community comes to do business and showcases the people and ideas behind the technologies that are improving lives.

Unlike any other event, CES enables companies to do business, launch products, announce partnerships, establish thought leadership, and elevate brand visibility in one place with a global audience.

“We’re proud of this growth during a challenging year for the trade show industry,” said Gary Shapiro, Executive Chair and CEO, CTA. “These results underscore not only the resilience of in-person events, but the unmatched role CES plays in bringing together innovators, policymakers, and business leaders to define what comes next as emerging technologies are rapidly reshaping industries.”

There was a total of 55,841 (37.6%) international participants from 141 countries, regions, and territories using CES as the premier platform for global market entry and dealmaking. 

Senior‑level executives accounted for 52% of attendees, and there was increased interest in technologies driving the future of business and society, including AI, Robotics, Marketing & Advertising. 

The CES 2026 Audit is available here. CES will return to Las Vegas January 6-9, 2027.

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