Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, announced it will host its annual Super Bowl press conference on Wednesday, February 4, from 1-2 pm pacific.

Experts from the NFL, NFL Network, Zebra, and Adrenaline will share key insights leading into Super Bowl LX based on the advanced, real-time Next Gen Stats (NGS) data such as location, speed, and movement. 

Zebra’s RFID technology captures this data for every player and every play during all the regular and postseason games.

As the NFL’s Official Real-Time Location Solutions Provider, Zebra delivers the RFID player and ball tracking technology used on game days by all NFL teams and during practice sessions by more than one-third of the teams across the league.

This is also the same technology used every day by retail, manufacturing, transportation, logistics, and healthcare organizations globally to enhance their real-time visibility, productivity, and decision-making.

Experts will hold a panel discussion, and their insights will shed light on what to expect during the Super Bowl and the advantages each team brings to the field based on the data. Attendees of this press conference will get a sneak preview of each team’s NGS highlight videos, which will be shown in the stadium during the game.

This panel will showcase how NGS data fueled by Zebra is creating new experiences for fans and discuss how NGS data helps broadcasters educate and entertain fans, transforming simple play-by-play coverage into immersive, insightful experiences that reveal the strategic complexity behind every snap.