Graphic Packaging Holding Company announces that Robbert Rietbroek has been appointed president and CEO and as a director of the company, effective Jan. 1, 2026.

Rietbroek succeeds Michael P. Doss, who has served as the company’s president and CEO since 2016, and has mutually agreed with the Graphic Packaging Board of Directors to step down from his role and as a director effective Dec.31, 2025.

Rietbroek brings a record of delivering strategic value creation and more than 25 years of global leadership experience across some of the world’s largest consumer products companies.

Most recently, he served as the inaugural CEO and director of Primo Brands Corporation, a publicly traded, leading North American branded bottled water company. Prior to this, Rietbroek served as CEO of Primo Water Corporation. He led Primo Water’s transformative merger with BlueTriton Brands, Inc., forming the combined entity Primo Brands.

Earlier in his career, Rietbroek held senior leadership roles at PepsiCo, Kimberly-Clark and Procter & Gamble, in North America, Europe, South America, and Australia.

“We are pleased to appoint Robbert as Graphic Packaging’s next CEO,” says Philip R. Martens, chairman of the Graphic Packaging board. “His unique combination of extensive CPG expertise and solid track record of delivering value-creating results positions him well to drive organic growth and world-class execution, and deliver strong and steady free cash flow. The board is confident that Robbert is the right leader to advance the company’s progress toward achieving our Vision 2030 goals.

“On behalf of the board, I’d like to thank Mike for his strong leadership and many contributions to Graphic Packaging.,” Martens adds. “During his 10 years as CEO and 35 years at the company, Mike has helped transform Graphic Packaging into the industry leader it is today, expanding the scope and scale in both the U.S. and Europe, completing the largest investment in Graphic Packaging’s history with our state-of-the-art facility in Waco, Texas that will provide a long-term competitive advantage and establishing the Vision 2030 platform. His strategic thinking and dedication will leave a lasting legacy on Graphic Packaging, and we wish him all the best in his next chapter.”

“Leading the talented Graphic Packaging team over the past decade has been a privilege and the highlight of my career,” Doss says. “I am thankful to all of our employees for their dedication to our customers and their commitment to delivering world-class results. Together, we expanded our Company’s capabilities, built what we believe is the world’s best sustainable consumer packaging innovation platform, and created durable competitive advantage in recycled paperboard efficiency and quality.

“With the completion of our Vision 2025 transformation, we have everything we need to deliver on our Vision 2030 goals,” Doss continues. “I believe that this is the right time for this transition. Along with the board, I am confident that Robbert is the right person to step into the CEO role to build on the exceptionally strong foundation we have put in place, and to take Graphic Packaging to the next level. I look forward to working with Robbert to ensure a smooth transition.”

“I have long admired Graphic Packaging for its sustainable packaging solutions and am honored to join at such a pivotal moment in its journey,” Rietbroek says. “Graphic Packaging has the right assets, team and capabilities to execute on its Vision 2030 priorities, and I am eager to lead the company into our next phase.”