Zebra Technologies announces it has completed its acquisition of Elo Touch Solutions, Inc. Elo is an innovator of solutions that engage customers, enhance self-service and accelerate automation across retail, hospitality, quick service restaurants (QSR), healthcare and industrial markets. Elo had been majority owned since 2018 by funds managed by Crestview Partners.

This acquisition increases Zebra’s focus on customer-facing workflows and expands its addressable market by approximately $8 billion.

Respected Industry Leader in Customer-Facing Frontline Workflows

As a pioneer in touchscreen technology with decades of experience, Elo provides solutions that modernize point-of-sale (POS), streamline self-service and payment experiences, automate kitchen/industrial workflows and optimize production and process management. Elo offers a wide range of industry tailored solutions such as POS, self-serve kiosks and interactive digital displays.

In response to continued labor constraints and consumers’ increased comfort with self-service technology, businesses of all sizes are increasingly embracing digital solutions that accelerate workflows by giving consumers choice about how they interact with the frontline of business.

One of Elo’s strengths is providing solutions where fast or self-service is a requirement. This includes convenience stores, QSRs and environments where self-checkout or other self-service functions provide critical customer experiences.

Others who benefit from using Elo solutions include retail stores, hospitals, airports, hotels, manufacturing environments, consumer packaging businesses and many others.

Tailored Products with Exceptional Quality for Commercial Use

With hundreds of innovative patents, Elo offers:

• Flexible, modular solutions that deliver cross-generational compatibility, lowering total cost of ownership.

• An enterprise-ready platform and robust software tools that seamlessly integrate into customers’ existing ecosystems, providing unmatched lifecycle support and longevity across touch points and empowering enterprises to design, deploy and scale interactive experiences with confidence.

• Innovative technology including accessibility solutions for the sight impaired, color blind and others.

“The combination of Zebra and Elo is attractive for enterprise customers who are accelerating their efforts to digitize and automate their workflows to create in-person experiences as smart and connected as the online world,” says Bill Burns, CEO, Zebra Technologies. “This acquisition further elevates our strategic position across the retail, hospitality, QSR, healthcare and manufacturing industries through the breadth and depth of our combined portfolio of solutions.”

Zebra and Elo: Better Together

With Zebra and Elo, retailers and QSRs will be empowered to further elevate consumer experiences with complementary solutions at point-of-service including compute, scanning, personal shopper devices and touchscreen displays. Over time, Zebra will offer a common platform across mobile and fixed digital touchpoints throughout the store that improves frontline efficiency and customer service.