OLEDWorks will be exhibiting at the Consumer Electronics Show (CES) 2025. During this event, held from Jan. 7-10 in Las Vegas, NV, OLEDWorks will showcase its latest innovations in automotive lighting technology at Booth 4466 in the West Hall of the Las Vegas Convention Center.

The digital OLED 2.0 technology showcased in the Audi A5 and S5 combines unparalleled design features and enables personalized lighting signatures and dynamic, adaptive communication on the road.

OLEDWorks is announcing its continued collaboration with Audi as the official supplier of digital OLED rear lighting panels for the new Audi A5 and S5. This joint effort brings second-generation digital OLED technology (digital OLED 2.0), produced under the Atala brand, to the forefront of automotive lighting innovation, which marks a tenfold expansion from 6 to approximately 60 high-contrast segments per panel since the first generation.

The new Audi A5 and S5, along with the Audi Q6 e-tron, are equipped with cutting-edge digital OLED to customize the vehicle’s appearance with up to eight distinct digital light signatures. This technology features individually addressable segments, allowing for dynamic and personalized lighting design that enhance both aesthetics and functionality.

The six digital rear OLED panels in the Audi A5 and S5 have a total of 364 individually addressable, software-controlled segments that offer exceptional communication capability. The active digital light signature visualizes the liveliness and unique personality of the car, with a new image generated several times per second via Audi’s specially developed algorithm.

“The inclusion of second-generation digital OLED lighting in the Audi A5 and S5 highlights the exceptional capabilities of Atala technology,” said David DeJoy, CEO of OLEDWorks. “Our ongoing collaboration with Audi underscores our commitment to delivering innovative lighting solutions that enhance vehicle personalization and safety.”

The digital OLED rear lights in the Audi A5 and S5 are designed to improve safety and communication on the road. This includes the communication light function that uses swarm data to automatically generate a specific static light signature, alerting other road users to potential hazards with integrated warning symbols.

To further enhance safety, the communication light features a unique signature that warns approaching vehicles when occupants are about to exit. This functionality extends the benefits of exit warnings to other road users. Additionally, the communication light indicates the status of park assist in automated parking mode, ensuring that the vehicle is safe to approach.

“The new digital OLED rear lights 2.0 in the Audi A5 and S5 represent a significant advancement in automotive lighting functionality,” said Dr. Werner Thomas, project manager OLED-Lighting at AUDI AG. “This innovative technology not only enhances the visual appeal of our vehicles but also improves safety and communication on the road.”